Sponsored Roundtables

* The following applies only for sponsors that have a sponsored roundtable lunch in their contract *

Roundtable lunches are small-group conversations led by experts and thought leaders with 8 to 10 participants. They are freeform, with the style and topic set by the moderator (“table host”). In some cases, these lunches look like a Q&A with participants digging into the host’s expertise. In others, the table host has a question or challenge for the participants that sparks conversation and networking. These lunches are not well-suited for presentations or panel discussions, though we recommend preparing a brief one-minute overview of your topic and being prepared with a few questions to get the conversation going. The best topics are open-ended and encourage participants to share their experiences. Avoid topics that are too narrow or specific.


📆 Sponsored Roundtable Deadlines

Dec 13 - Submit session items

Jan 17 - Submit table host info & Book table host hotel room

Jan 31 - Register table host

Action Items




Logistics

Timing: Sponsored roundtable lunches will be hosted alongside regular roundtable lunches on Feb 10 (12-1:30pm) or Feb 11 (12-1:30pm). Each sponsored roundtable will only occur once. 


Format: Roundtable lunches will be held at tables of 8-10 people, and there will be up to 30 concurrent sessions at tables around the designated roundtable lunch area each day.


Signups: There is no advance sign-up — participation is first-come, first-served. Participants will NOT have their badges scanned, so we will not be able to send attendee information to sponsors.


Session info: There will be a placard on each table with the table host’s name, organization and roundtable lunch title. Roundtable lunch information will also be available on the event website and conference app for attendees to see before and during the event.

What Makes a Great Roundtable?

🤝 Engage your participants. This is a chance for participants to interact with you and each other. Don't present — facilitate. Make your session a dialogue.


📚 Share examples. Nothing communicates better than a real-life story. Stories make facts real and relatable. Weave examples and anecdotes from your own experiences to bring the concepts being discussed to life.


🚫 Don't sell. The best table hosts illuminate without being preachy or salesy. If you’re trying to promote something — yourself, your company, a product or service — you’ll lose the audience. Instead, share your knowledge. If you do it well, it will give you far more credibility and will invite conversations that will allow you to make your pitch later on.


📇 Collect business cards. Trellis is not able to track roundtable attendance, so please plan on having your table host collect attendee contact information/business cards to continue the conversation after the event.